Sony to launch Advanced Digicam

Sony Corp said it would launch a new digital single lens reflex camera for advanced users in November, broadening its product lineup in a move to take n industry leaders Canon Inc and Nikon Corp. Single lens reflex (SLR) cameras, the fastest growing segment of the digital camera market, are high-end models with interchangeable lenses, as opposed to point-and-shoot compact cameras. The new model, called “DSLR-A-700” which comes with 12.24 mega pixel resolute and is expected to sell for about 180,000 yen ($1,560), is Sony’s second digital SLR camera after and entry model launched in July 2006. The Tokyo-based electronics and entertainment conglomerate is the world’s second-largest digital camera maker behind Canon but lags also behind Nikon in the digital SLR camera market.